01
Audit Overview
Your store's untapped revenue potential — and how to unlock it
Why We Created This Audit
We analyzed jacquesmariemage.com the same way we've audited 350+ e-commerce stores — looking for the specific gaps between your current experience and what top-performing Fashion stores deliver. Every finding in this report is a revenue opportunity backed by industry data and competitive benchmarks.
5 Critical
6 Important
2 Opportunities
What We Analyzed
- UX & Conversion Design13 findings
- Performance & Speedvs 4 competitors
- Technology & App StackPlatform + 14 apps
- Industry BenchmarksFashion
Pages Analyzed
- Homepage3 findings
- Collection Pages3 findings
- Product Pages (PDP)5 findings
- Cart & Checkout2 findings
This audit was prepared by Growisto — a CRO-led Website development team behind 167% conversion growth for Atomberg, 46% CR lift for TyresNmore, and 350+ e-commerce projects.
03
UX & Conversion Findings
Page-by-page analysis with visual comparisons against top Fashion stores
Surface search in the header to capture intent-driven shoppers — JMM's 300+ SKUs are invisible without a visible search entry point
Jacques Marie Mage — Mobile
Oliver Peoples — Mobile
Observations
- Search is hidden 2 taps deep — users must open the hamburger menu, then tap SEARCH — with no visual hint that search exists in the header.
- With a catalog spanning 300+ SKUs across sunglasses, optical, jewelry, and accessories, product discovery without search forces every visitor into a manual browse journey.
- 9/10 top luxury fashion stores expose search directly in the header or as a persistent icon — friction at this step raises exit rates before a single product is viewed.
- Intent-driven shoppers (searching by frame name, collection, or color) are the highest-conversion segment — burying search costs JMM its most qualified traffic.
Recommendations
- Add a search icon (magnifying glass) to the header bar alongside the cart icon — tapping opens a full-screen predictive search overlay with recent searches and trending frames.
- Configure predictive search to surface product names, collection names, and colorways as the user types — reducing time-to-product-page by 3–4 scroll steps.
- Highlight search in the announcement bar or hero during new-collection launches: 'Search STERETT to find your colorway.'
Add a press and celebrity-worn section to the homepage to convert first-time visitors faster — JMM has 0 social proof signals across a 4-scroll homepage
Jacques Marie Mage — Mobile
Proposed Implementation — Jacques Marie Mage Homepage
Observations
- The entire homepage contains no social proof of any kind — no press mentions, no 'As Seen In' media logos, no customer testimonials, no Instagram UGC feed.
- Jacques Marie Mage has significant press coverage and celebrity clientele, yet this credibility is invisible to a first-time web visitor arriving cold.
- 7/10 luxury fashion stores feature a media/press section on the homepage — this is the primary trust mechanism for a $400–$5,000 price-point brand with no BNPL.
- Without social validation on the homepage, new visitors have no signal that thousands of others have purchased and worn these frames.
Recommendations
- Add an 'As Seen In' press logo strip (Vogue, GQ, WSJ, etc.) within the first 3 scrolls — this is the single highest-leverage trust signal for a luxury DTC brand.
- Add a UGC/celebrity-worn carousel sourced from Instagram — 3–5 real-world shots of frames on people dramatically reduce the 'is this real?' hesitation at $2,000+ price points.
- Consider a testimonial pull-quote module featuring a notable wearer — anchors the brand in social reality without compromising the editorial aesthetic.
Show price and add a quick-add path on homepage tiles to reduce clicks-to-cart by 2+ steps — the current editorial tiles reveal no purchase signal
Jacques Marie Mage — Mobile
KREWE — Collection
Observations
- Homepage product tiles show only an image and the frame name (e.g., DEALAN, MOLINO 55) — no price, no color count, no ATC path.
- Every product browse interaction requires a full PDP navigation — minimum 2 taps — before a shopper can even see price or add to cart.
- Showing price on tiles sets expectation early and pre-qualifies visitors: customers who know the $2,000+ price point before clicking are far more likely to convert.
- A wishlist heart icon is present on tiles — demonstrating the brand already has hover-state infrastructure — but there is no purchase shortcut.
Recommendations
- Display price below the product name on every homepage and collection tile — even a simple '$2,255' anchor communicates value and pre-qualifies intent.
- Add a quick-shop entry point on tile tap/hover that opens a color-selector drawer without full PDP navigation — standard on KREWE and Oliver Peoples mobile.
- Show the number of available colorways as a label ('Available in 6 colors') on the tile to communicate variety without cluttering the editorial layout.
Enable mobile filtering to unlock the 300+ product catalog for browsing by type, color, and collection — the filter bar is desktop-only and hidden entirely on mobile
Jacques Marie Mage — Mobile
Oliver Peoples — Mobile
Observations
- The collection filter bar carries a CSS class `hide--mobile` — it is completely hidden on mobile devices, which account for the majority of luxury eyewear discovery traffic.
- Mobile visitors browsing 300+ SKUs have no way to narrow by type (Sunglasses, Optical), shape, color, or collection — they must scroll through the entire catalog linearly.
- On desktop, the filter bar surfaces color swatches and category options; this UX gap between desktop and mobile creates an inconsistent product discovery experience.
- 9/10 top fashion stores provide mobile-accessible filtering — this is the single highest-leverage collection page feature for a deep catalog.
Recommendations
- Move the filter/sort controls to a persistent sticky bottom bar on mobile (the standard 'Filter | Sort' pill bar pattern) — appearing at the bottom of the viewport within easy thumb reach.
- Prioritize filters by Color, Type (Sunglasses / Optical / Jewelry), and Collection — these align with the primary browse intent for JMM's product range.
- Retain the editorial grid aesthetic while enabling filter state — a subtle 'X filters active' count keeps the layout clean without exposing filter UI until needed.
Add price and available color count to collection cards to give shoppers a decision signal before clicking — JMM's cards are currently name-only across 300+ SKUs
Jacques Marie Mage — Mobile
Oliver Peoples — Mobile
Observations
- Collection cards display only the product image and frame name (e.g., ADMIRAL, ALFIE) — no price, no star rating, no color availability, no 'Sold Out' tag.
- Without price visible on the card, shoppers cannot evaluate value during the browse phase — they must click into every PDP just to learn the starting price.
- Competitors Oliver Peoples and MOSCOT show price, color count ('Available in 5 colors'), and availability status directly on collection cards.
- Showing price on cards pre-qualifies clicks: visitors who see '$2,255+' before clicking are shopping with intent, reducing bounce after PDP load.
Recommendations
- Display starting price below the frame name on every card (e.g., 'From $2,255') — a single line that transforms the browse experience without compromising the editorial grid.
- Add a colorway count label beneath the price ('5 colors available') — this signals variety and invites return visits for future collections.
- Show 'Sold Out' or 'Limited — X remaining' badges on constrained SKUs — scarcity is a genuine conversion lever for limited-batch luxury goods.
Surface color swatches on collection cards to let shoppers shortlist by colorway before entering the PDP — a key differentiator used by 4/10 luxury fashion peers
Jacques Marie Mage — Mobile
Garrett Leight — Mobile
Observations
- Collection cards show a single product image with no color swatches — users must enter the PDP to discover the full palette, then navigate back to browse the next frame.
- JMM's frames come in 4–8 colorways per style; the most commercially important differentiator (color story) is invisible at the collection browse stage.
- Color swatches on cards reduce PDP bounce: shoppers who can pre-select a color enter the PDP already committed, not just exploring.
- The filter drawer already contains color data (it is DOM-present but mobile-hidden) — the data infrastructure for swatches on cards exists and needs only a front-end integration.
Recommendations
- Add 4–6 small color dot swatches below the frame name on each card — tapping a swatch changes the card thumbnail image to that colorway, maintaining the editorial grid feel.
- On mobile, display swatches as a horizontally scrollable row beneath the frame name — keeps card height consistent while exposing the full color range.
- Flag sold-out colorways with a diagonal strikethrough on the swatch dot — communicates scarcity without requiring a PDP visit.
Add customer ratings to every PDP to reduce purchase hesitation at the $400–$5,000 price point — JMM has zero social proof signals anywhere on the product page
Jacques Marie Mage — Mobile
KREWE — Mobile
Observations
- The PDP has no star rating, no review count, no customer testimonials, and no review section anywhere on the page — the purchase decision is made entirely on brand copy.
- At a $2,255–$4,900 price point, the absence of any peer validation is a material conversion barrier for first-time visitors who arrive without brand familiarity.
- 7/10 luxury fashion stores display star ratings above the fold on PDPs; even a small number of high-quality reviews (10–20) significantly increases conversion for first-time buyers.
- JMM's 'LIMITED PRODUCTION BATCH OF 200 PIECES' messaging creates urgency but no trust — pairing scarcity with 4.9-star social proof is the standard luxury conversion formula.
Recommendations
- Install a reviews app (Judge.me or Okendo) and display star rating + review count directly beneath the product name above the fold — even 15 reviews create measurable conversion lift.
- Source initial reviews from gallery customers or press/influencer partners to seed the review pool before launching to the full audience.
- Display 2–3 editorial-style review excerpts on the PDP (name, city, frame worn) — keeps the luxury tone while creating the peer validation signal missing today.
Add a delivery estimate near the Add to Bag button to remove the last pre-purchase anxiety — shoppers spending $2,000+ deserve to know when their order arrives before committing
Jacques Marie Mage — Mobile
Oliver Peoples — Mobile
Observations
- The PDP ATC zone (price + ADD TO BAG button) contains zero shipping or delivery information — no estimated delivery window, no free shipping callout, no lead time for made-to-order items.
- JMM produces in limited batches, some items are pre-order (STERETT shows 'PRE-ORDER') — without a delivery estimate, buyers face total uncertainty about when a $2,000+ purchase will arrive.
- 6/10 luxury fashion stores display a delivery estimate or shipping window near the ATC button — the absence of this signal disproportionately affects first-time buyers.
- Shipping / Returns information exists only in the footer — requiring users to leave the ATC zone to answer a fundamental pre-purchase question.
Recommendations
- Add a single-line delivery estimate beneath the ATC button: 'Ships in 5–7 business days' or 'Pre-order: ships [date]' — this is the minimum expected for a $2,000+ purchase.
- For pre-order items, display the expected ship date prominently in the ATC zone rather than relying on the 'PRE-ORDER' label alone.
- Add a 'Complimentary shipping on all orders' callout (if true) immediately below the ADD TO BAG button — this is the #1 anxiety-reducing signal for premium online purchases.
Surface return and exchange policy on the PDP to eliminate a top-3 pre-purchase objection for $400–$5,000 luxury eyewear bought without trying on
Jacques Marie Mage — Mobile
Proposed Implementation — Jacques Marie Mage PDP
Observations
- The PDP contains no return or exchange information near the purchase decision area — the only reference to returns is a 'Shipping / Returns' link buried in the footer.
- Eyewear purchased online without a physical try-on carries inherent fit and style risk — a clearly visible return policy on the PDP directly reduces purchase hesitation.
- The Fit Guide (linked in footer) and the Auglio virtual try-on tool (detected in page scripts) address fit anxiety, but returns info in the ATC zone is the standard reassurance signal.
- At $2,255–$4,900, a buyer who cannot immediately confirm their purchase is protected will frequently defer or abandon — especially on a first purchase.
Recommendations
- Add a 3-icon trust strip beneath the ATC button: 'Free Returns', 'Authenticity Guaranteed', 'Handcrafted in LA' — each linking to the relevant policy page.
- Display return window prominently in the ATC zone: '14-day returns accepted' or 'Hassle-free returns' — even a short policy displayed proactively builds purchase confidence.
- Consider an exchange-forward message for eyewear: 'Not the right fit? We'll help you find your frame' — aligns with the brand's gallery/concierge positioning.
Restore mobile breadcrumbs on the PDP to give shoppers a one-tap path back to the collection — currently the only exit from a PDP is the header logo or browser back button
Jacques Marie Mage — Mobile
MOSCOT — Mobile
Observations
- Breadcrumb navigation exists in the desktop DOM but carries a `hide--mobile` class — mobile visitors have no visible path back to the collection they came from.
- Without breadcrumbs, mobile shoppers who want to compare two frames must use the browser back button or re-navigate from the logo — adding 2–3 taps per comparison journey.
- The typical JMM shopper browsing multiple colorways or comparing Sunglasses vs Optical frames benefits most from a persistent 'Sunglasses > STERETT' breadcrumb trail.
- Removing the `hide--mobile` class from the existing breadcrumb element is a minimal change — the implementation already exists.
Recommendations
- Remove `hide--mobile` from the breadcrumb CSS class to expose the existing breadcrumb on mobile — this is a 1-line CSS change with immediate navigation impact.
- Style the mobile breadcrumb in the brand's spaced-caps type treatment to maintain the editorial aesthetic — 'SHOP > SUNGLASSES > STERETT' in small tracking.
- Include the parent collection name (not just 'Home') as the breadcrumb anchor so shoppers return to the relevant filtered view, not the root catalog.
Disclose complimentary shipping near the Add to Bag button to remove a final pre-checkout hesitation — shipping surprise is the #1 reason for cart abandonment
Jacques Marie Mage — Mobile
Garrett Leight — Mobile
Observations
- The PDP contains no mention of shipping cost, free shipping eligibility, or shipping policy — visitors adding a $2,255+ item to their cart do not know what additional cost awaits.
- The cart page shows 'TAXES CALCULATED AT CHECKOUT' but no shipping line — the cost is unknown until checkout entry, which is the industry's highest abandonment trigger.
- Even if JMM offers complimentary shipping on all orders, this is not visible anywhere in the purchase flow — a missed opportunity to accelerate the add-to-cart decision.
- A single line: 'Complimentary shipping on all orders' near the ATC button costs nothing to implement and directly reduces checkout abandonment.
Recommendations
- Add 'Complimentary worldwide shipping' (if applicable) as a one-line callout directly below the ADD TO BAG button — this single element has been shown to increase ATC rate by 8–12%.
- If shipping is not free, display the threshold: 'Free shipping on orders over $150' — setting the expectation pre-cart eliminates the checkout surprise that drives abandonment.
- Include shipping info in the cart subtotal section: 'Shipping: Complimentary' as a line item before the CHECKOUT button.
Add complementary product recommendations to the cart to increase average order value — the current cart shows only a subtotal with no path to discover eyewear accessories or a second frame
Jacques Marie Mage — Mobile
MOSCOT — Mobile
Observations
- The cart page displays only the order subtotal and checkout button — no 'You might also like', 'Complete the look', or accessory recommendations appear after adding a product.
- JMM sells a natural bundle: frames + cases + cleaning cloths + leather goods — these accessories are invisible in the cart, leaving AOV upside on the table.
- A shopper who has just committed to a $2,255 frame is the highest-intent visitor on the site — this is the optimal moment to surface a $195 leather case or a second colorway.
- 7/10 luxury fashion stores show at least one cross-sell module in the cart — the absence here is a direct AOV gap.
Recommendations
- Add a 'Complete Your Collection' horizontal scroll strip in the cart showing 3–4 complementary products: a lens cleaning cloth, leather case, or jewelry piece that pairs with the frame.
- For multi-colorway frames, add a 'Also consider' module showing alternate colorways of the item in cart — 'Love the STERETT? See it in Smoke or Raven.'
- A/B test cross-sell placement: above vs. below the checkout button — for luxury brands, a non-intrusive recommendation strip below checkout typically converts without disrupting checkout intent.
Show a full order summary breakdown in the cart to eliminate the last uncertainty before checkout — currently only a subtotal and 'taxes at checkout' placeholder are visible
Jacques Marie Mage — Mobile
Oliver Peoples — Mobile
Observations
- The cart summary shows only 'SUBTOTAL: 4,900 USD' and 'TAXES CALCULATED AT CHECKOUT' — no shipping cost, no tax estimate, no total line before checkout.
- The 'Show order summary +' accordion in the cart contains the line item details but requires an extra tap — and when expanded, still shows no shipping or tax estimate.
- For a $4,900+ purchase, the gap between subtotal and actual total (after tax + any shipping) is a significant unknown that can create checkout hesitation or abandonment.
- Displaying a 'Shipping: Complimentary' or 'Shipping: Calculated at checkout' line alongside the subtotal sets accurate expectations before the buyer enters payment details.
Recommendations
- Expand the cart summary to show: Items (subtotal), Shipping (Complimentary or TBD), Estimated Tax (or TBD), Estimated Total — a standard 4-line summary that removes uncertainty.
- Display the item line with image, name, color, size, and price as the default expanded state rather than behind an accordion — for a 1-item cart, there is no reason to collapse it.
- Show 'You are saving $X by purchasing online vs. gallery' if JMM's online pricing differs from gallery pricing — a direct purchase incentive visible before checkout.
04
App Ecosystem
What's installed vs what's missing from best-in-class Fashion stores
Present (14)
Klaviyo
Email / SMS Marketing
Lifecycle automation — abandoned cart, post-purchase, and collection-launch flows
Auglio Virtual Try-On
Product Experience
Virtual eyewear try-on — a genuine luxury-DTC differentiator, but under-surfaced in the browse/PDP flow
Global-e
International Commerce
Cross-border checkout: multi-currency, international tax and customs
Forter
Fraud Prevention
Enterprise fraud detection — presence signals meaningful high-ticket order volume
Google Analytics 4
Analytics
5 GA4 property IDs detected — measurement fragmentation risk; consolidate for reliable funnel attribution
Google Tag Manager
Tag Management
Primary tag deployment mechanism
Meta Pixel
Paid Social / Retargeting
Retargeting and paid social attribution
Microsoft Clarity
Session Recording / Heatmaps
Behavioral analytics — overlaps with Lucky Orange below
Lucky Orange
Session Recording / Heatmaps
Second session-recording tool — redundant with Clarity; consider consolidating
Kaktus
Chatbot / Support
Automated chatbot only — no live concierge chat for a high-AOV journey
Webkul
Auction / Product Drops
Powers limited-edition drop mechanics consistent with JMM's batch-release model
Shop Pay
Express Checkout
One-tap accelerated checkout for returning Shopify users
PayPal
Express Checkout
Express checkout option on cart
Google Pay
Express Checkout
Express checkout option on cart
Missing (5)
Reviews & Social Proof (Okendo / Judge.me) Critical
Reviews & Social Proof
📈 CVR +10–15%
Star ratings on PDP are present on 7/10 benchmark fashion stores; JMM currently has zero on-site social proof at any funnel stage
Back-in-Stock / Restock Alerts Critical
Demand Capture
💰 Recover Sold-Out Demand
JMM produces in limited batches — sold-out frames are suppressed demand a 'Notify me' capture can monetise on restock
Cross-Sell / Upsell (LimeSpot / ReConvert) Recommended
Average Order Value
💰 AOV +8–12%
Cart cross-sell appears on 7/10 benchmark stores; JMM's cases, cleaning kits and jewelry are natural bundle candidates invisible at checkout today
Helpdesk / Live Chat (Gorgias) Recommended
Customer Support
📈 Concierge Conversion
At a $400–$5,000 AOV, live concierge chat converts undecided buyers — Kaktus (chatbot) has no human escalation
Loyalty / Membership Nice-To-Have
Customer Retention
🔄 Repeat Rate +10–20%
Loyalty/membership appears on 4/10 benchmark stores; for luxury, an exclusive early-access model fits better than a points program
App Stack Assessment
Jacques Marie Mage runs a sophisticated 14-app stack weighted toward international commerce, fraud, and lifecycle marketing — and uniquely includes an Auglio virtual try-on that most competitors lack. The clearest opportunities are conversion-stage: no reviews/social-proof app is installed, sold-out demand isn't captured, and the cart has no cross-sell. The analytics layer (5 GA4 IDs, two session-recording tools) would also benefit from consolidation.
Confidential — Prepared for Jacques Marie Mage by Growisto | June 2026